Welcome to our new series, “Book of the Month.” In this series, we will explore new books in the data management space, highlighting how thought leaders are driving innovation and shaping the future. This month, we’re grabbing a cup of coffee, settling into our favorite reading nook, and diving into “Humanizing Data Strategy: Leading Data with the Head and the Heart,” Tiankai Feng’s new book on how to create a sustainable data strategy.
What stands out when opening this book is Tiankai’s deep connection to the material. He seamlessly integrates his personal experiences as both a human being and a data management professional. Throughout the book, his use of empathy and humor in discussing data strategy makes it easier to connect with the framework he presents, known as “The Five Cs” – Competence, Collaboration, Communication, Creativity, and Conscience. This human-centric approach to data strategy is both refreshing and insightful, making complex concepts more relatable and engaging. “Humanizing Data Strategy” aims to bridge the gap between data-driven insights and human-centric decision-making, offering readers practical tools and frameworks to implement a more inclusive and effective data strategy.
The entire book will resonate with anyone who has worked in various aspects of data strategy. However, the chapter on communication particularly resonates. Tiankai emphasizes five key elements to consider when planning communication: target audience, topic, channel, frequency, and responsibility. He assembles these into a practical toolkit that guides readers through effective communication planning. This toolkit is invaluable for professionals looking to enhance their communication strategies within their organizations.
Communication is one of those tricky areas where many believe they excel, but in reality, skill levels vary widely. We’ve all encountered that one-line email that needed a follow-up clarification. If a brief message requires further explanation, it’s a sign that proper planning was lacking. Feng’s insights remind us that thoughtful communication is crucial for successful data strategy implementation. By addressing these common pitfalls, Feng provides actionable advice that can be applied in real-world scenarios, making the book not just theoretical but highly practical.
In the communication chapter, Feng addresses a common issue encountered in many workplaces: toxic positivity. He underscores the importance of honest communication, cautioning against being overly positive and ignoring critical issues like overall risk. Conversely, he also highlights the dangers of fixating on negative messages, which can make a data strategy initiative feel bleak and uninspiring. Feng’s balanced approach to communication ensures that both challenges and successes are acknowledged, fostering a more realistic and motivating environment. This perspective is essential for maintaining morale and ensuring that all team members are on the same page.
In conclusion, “Humanizing Data Strategy: Leading Data with the Head and the Heart” by Tiankai Feng is a must-read for anyone involved in data management. Feng’s unique blend of personal experience, empathy, and professional insight makes complex data strategies accessible and engaging. His balanced approach to communication and the innovative Five Cs framework provide valuable tools for both seasoned professionals and newcomers alike. If you’re looking to enhance your understanding of data strategy while embracing a more human-centric approach, this book is an excellent choice.
More about the Author
Tiankai Feng is a data analytics and governance specialist, author, TEDx speaker, musician and songwriter, and DGIQ 2023 keynote speaker who likes to combine an analytical mindset with creative thinking and apply that to all things data. He is passionate about the human side of data and likes to make data topics more fun and approachable through music, memes, and other unconventional formats.