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About the Webinar

Because every organization produces and propagates data as part of their day-to-day operations, data trends are becoming more and more important in the mainstream business world’s consciousness. For many organizations in various industries, though, comprehension of this development begins and ends with buzzwords: “Big Data,” “NoSQL,” “Data Scientist,” and so on. Few realize that all solutions to their business problems, regardless of platform or relevant technology, rely to a critical extent on the data model supporting them. As such, data modeling is not an optional task for an organization’s data effort, but rather a vital activity that facilitates the solutions driving your business. Since quality engineering/architecture work products do not happen accidentally, the more your organization depends on automation, the more important the data models driving the engineering and architecture activities of your organization. This webinar illustrates data modeling as a key activity upon which so much technology and business investment depends.

Specific learning objectives include:

• Understanding what types of challenges require data modeling to be part of the solution
• How automation requires standardization on derivable via data modeling techniques
• Why only a working partnership between data and the business can produce useful outcomes

About the Speaker

Peter Aiken, PhD

Professor of Information Systems, VCU and Founder, Anything Awesome

Peter Aiken, an acknowledged Data Management (DM) authority, is an Associate Professor at Virginia Commonwealth University, past President of DAMA International, and Associate Director of the MIT International Society of Chief Data Officers. For more than 35 years, Peter has learned from working with hundreds of Data Management practices in 30 countries. Among his 10 books are the first on CDOs (the case for data leadership), the first describing the use of monetization data for profit/good, and the first on modern strategic data thinking. International recognition has resulted in an intensive schedule of events worldwide. Peter also hosts the longest-running DM webinar series (hosted by dataversity.net). From 1999 (before Google, before data was big, and before Data Science), he founded Data Blueprint, a consulting firm that helped more than 150 organizations leverage data for profit, improvement, competitive advantage, and operational efficiencies. His latest venture is Anything Awesome.

This presentation is brought to you in partnership with:

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