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About the Webinar

In an ever-growing data landscape, BI teams find it hard to navigate and comprehend complex movements of data between several systems as well as within each system.

Data lineage is often described as horizontal or vertical movement of data, but if the universe of data could be depicted as a multidimensional one?

With a complete understanding of the data origin, what happened to it and where it is distributed around the BI environment, responsiveness to business needs becomes more effective. The result is accelerated capability to provide in depth reporting with a broad perspective of the data.

In this webinar you will learn about cross-system lineage, inner-system lineage, and end-to-end column lineage as part of a new approach to data lineage.

About the Speakers

David Loshin

President, Knowledge Integrity

David Loshin, Knowledge Integrity’s president, is globally recognized as an expert in business intelligence, data quality, and master data management, frequently contributing to Intelligent Enterprise, DM Review, and the Data Administration Newsletter TDAN (www.tdan.com).

David’s book, “Business Intelligence: The Savvy Manager’s Guide” (June 2003) has been hailed as a resource allowing readers to “gain an understanding of business intelligence, business management disciplines, data warehousing, and how all of the pieces work together.”  His earlier book, “Enterprise Knowledge Management – The Data Quality Approach,” has been recognized across the information management industry as a key resource for both business and technical data quality professionals.

David Bitton

VP Global Sales, Octopai

David has extensive product knowledge coupled with creative ideas for product applications and a solid history of global sales & marketing management of SaaS (Software as a Service) and internet driven products.