According to a new press release, “BackOffice Associates, a leading global data solution provider, today announced its new name as part of its on-going transformation at SAPPHIRE NOW, the SAP Annual Conference.  Founded in 1996 to address complex data conversion challenges for large enterprises, the company has extended its consulting and software business to include data quality, data replication, information governance, and data strategy.  It partners with SAP, systems integrators, ISVs, and solution providers to solve business integration data-related needs.”

Kevin Campbell, CEO of Syniti, commented, “When we set out in the late 90s, our name reflected what we did.  Since then, the role of data has evolved. What was once a back-office function is now a strategic growth driver.  In the digitally transformed world, data has become a powerful asset, if well managed. Data-empowered companies are re-inventing industries, leveraging data as an asset. That’s why we are stepping out of the back office with a new name.”

Andrew Bettenay, CIO of Endeavor Energy, said, “As part of our enterprise-wide effort to transform and automate customer experience and business processes, BackOffice Associates, now Syniti, brings confidence to our data migration process.  With that in place, we can focus on other business priorities underway.”

Read more at PR Newswire.

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