A recent press release reports, “Today at JOIN: The Tour London, Looker’s annual global roadshow, the company announced a significant addition to its cloud-based, modern data platform product offering with a new application, Looker for Sales Analytics, designed to deliver comprehensive insights to sales organizations to drive revenue. This expands its suite of purpose-built applications to address the analytical needs of sales teams alongside its current offering of Looker for Digital Marketing and Looker for Web Analytics applications. In addition to this new purpose-built application, the company is announcing a significant expansion of support and tools for the developer ecosystem to build the next-generation of data experiences.”

The release goes on, “Today’s workforce is demanding more access to data than ever before. Combining that pressure with the proliferation of business-critical SaaS applications has created massive amounts of data in software silos and it has been difficult, if not impossible, for legacy Business Intelligence (BI) offerings to keep up. Looker’s platform approach is uniquely different in that it not only eliminates these SaaS data silos and allows for a unified view of the business, it also breaks the mold of traditional BI by delivering data and insights into the operational workflow of employees at the exact moment that the information is necessary for a decision. Now, with new developer tools and purpose-built applications, companies can benefit from data-driven experiences designed to meet the unique needs of every department and every employee in the business.”

Read more at Business Wire.

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