A recent press release reports, “DataStax, powering the Right-Now Enterprise with the always-on, distributed cloud database built on Apache Cassandra™, announced today the results of a global study analyzing international adults’ patience and willingness to wait for goods, services, and personalized experiences. The survey, which was conducted online by The Harris Poll, polled adults in the US, UK, France, and Germany, and found that, overall, people will spend more money to reduce wait times and that real-time personalization and recommendations are important. ‘It’s now essential for all brands—especially large enterprises—to serve up a truly personalized experience in real time, and provide data-driven insights for a seamless customer experience—or risk facing customer churn,’ said Billy Bosworth, Chairman and CEO, DataStax. ‘Today’s ‘Me’ Culture demands that services and experience must be relevant, always available, instantly responsive, and accessible wherever and however they want it’.”

The release continues, “The survey findings include: International adults are willing to spend more money for instant gratification: Nearly 7 in 10 (69%) international adults are willing to spend extra to reduce their wait times for services they care about. Those willing to pay more will shell out, on average, 21% extra to reduce their wait. US adults are by far the most willing to pay a premium: on average 29% more than the asking price. They are followed by the UK at 23%, France at 18%, and Germany, the least willing to fork over additional money, at 15%. In the United States, millennials (age 18-34) who are willing to pay more, on average, will pay 40% over the regular price.”

Read more at Business Wire.

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