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About the Webinar

Despite its immaterial nature, data has a tendency to pile up as time goes on, and can quickly be rendered unusable or obsolete without careful maintenance and streamlining of processes for its management. This presentation will provide you with an understanding of reference and Master Data Management (MDM), one such method for keeping mass amounts of business data organized and functional towards achieving business goals.

MDM’s guiding principles include the establishment and implementation of authoritative data sources and effective means of delivering data to various business processes, as well as increases to the quality of information used in organizational analytical functions (such as BI). To that end, attendees of this webinar will learn how to:

• Structure their Data Management processes around these principles
• Incorporate Data Quality engineering into the planning of reference and MDM
• Understand why MDM is so critical to their organization’s overall data strategy
• Discuss foundational MDM concepts based on “The DAMA Guide to the Data Management Body of Knowledge” (DAMA DMBOK)

About the Speaker

Peter Aiken is acknowledged to be a top Data Management (DM) authority. As a practicing data consultant, author, and researcher, he has been actively performing and studying DM for more than 30 years. His expertise has been sought by some of the world’s most important organizations and his achievements have been recognized internationally. He has held leadership positions and consulted with more than 75 organizations in 21 countries across numerous industries, including defense, banking, healthcare, telecommunications, and manufacturing. He is a sought-after keynote speaker and author of multiple publications, including his latest, “The Case for the Chief Data Officer” and “Monetizing Data Management.” Peter is the Founding Director of Data Blueprint, a consulting firm that helps organizations leverage data for competitive advantage and operational efficiencies. He is also Associate Professor of Information Systems at Virginia Commonwealth University (VCU) and past President of the International Data Management Association (DAMA-I).

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