by Angela Guess

According to a recent press release, “Bedrock Data™ has launched Fusion, SaaS software that dramatically reduces the time and cost associated with unifying customer data across cloud applications. The resulting Fused Database enables Customer 360 analytics, business intelligence and real-time dashboards by eliminating the delays of data preparation. ‘Data prep and ingestion are traditionally 80% of the time for an analytics project — the tedious work required by analysts, operations and IT professionals. Fusion takes that number down to zero by automatically connecting to application data sources and fusing customer data into one powerful source of truth. It’s a game changer for businesses looking to get a complete view of their customers,’ said Taylor Barstow, CEO and technical co-founder of Bedrock Data.”

The release goes on, “Using Fusion, organizations can replace manual data preparation with a Fused Database, a continuous pipeline of unified customer data to feed reports, dashboards and BI tools such as Tableau, Microsoft PowerBI, Amazon QuickSight, YellowFin and Metabase. A 360-degree view of the customer has been typically impossible to achieve due to the complexity and time spent unifying data across different data sources. Each application has its own siloed data, which are difficult to combine based on the unique data structure of each application. So business analysts are forced to spend far too many hours piecing data together from multiple systems to answer urgent requests from executives on the next critical business question.”

Read more at PR Newswire.

Photo credit: Bedrock Data