by Angela Guess

A recent press release out of Frrole.ai reports, “Frrole, a leading provider of consumer and social intelligence products, today announced the company’s leap into next generation products, built using next generation Artificial Intelligence (AI) technology and that offer deep consumer insights based on social analytics. The company has announced its latest product offering in Scout, built specifically for marketers, analysts and researchers in digital, media agencies and consumer brand segments.”

The release goes on, “Scout is a complete social intelligence tool that offers audience intelligence, social listening, and on-demand research, all critical for decision making, all in a single platform. Scout leverages Frrole’s AI platform, which offers meaningful and intelligent insights into consumer personas, moods, demographics, interests and even on-demand research. The belief of the company is that this AI platform not only enables enterprises to plan marketing activities measure their impact but also obtain real-time competitive intelligence. With the right questions on business growth factors such as customers, market research, brand reach or business intelligence, Scout provides answers these questions in hours and at 1/10th of the cost, giving machine intelligence an edge over traditional means.

Amarpreet Kalkat, Co-founder and Chief Technologist at Frrole, commented, “Enabled largely by Machine Learning and AI, a new generation of software is emerging on the scene which is changing what it’s been possible to do for the customers. At Frrole, we are fundamentally reimagining what is possible with social data and are taking it much beyond its usual confines of social listening and measurement.”

Learn more at frrole.ai.

Photo credit: Frrole