by Angela Guess

According to a new press release, “Jivox, the personalized digital marketing technology leader, today introduced its patent-pending machine learning technology dubbed Neuron as a significant enhancement to the company’s flagship Jivox IQ platform. In addition, the company today unveiled its first new machine learning-based app – the Jivox IQ Ad Content Recommendation Engine. Developed by Jivox and its team of data scientists, Neuron is a technology stack that enables machine-learning applications to be developed and deployed within the Jivox IQ platform to bring greater scale and efficiencies to personalization in digital marketing.”

The release goes on, “Jivox’s Neuron machine learning is built upon the Jivox Personalization Hub, an advanced technology framework employing in-memory database technology capable of storing—and processing within milliseconds—petabytes of data. The Personalization Hub is used by Neuron machine-learning algorithms that are continuously applied to determine, in real-time, the best ways to personalize creative and messaging to individuals while they are still ‘in market’ for a product or service.”

Diaz Nesamoney, CEO of Jivox, commented, “Jivox’s Neuron machine learning technology and the recommendation engine application are game changing… Not only in the way we personalize creative and messaging at scale through autonomous decisioning, but also extending this innovation to brands as they build a one-to-one experience with their customers… Traditional recommendation engines operate in batch mode. And often by the time product recommendations have been processed, the user is no longer in the market for that product or service. In today’s fast-paced retail environment driven by mobile users, it is critical to deliver messaging and creative about a relevant product or service in real-time—because that will be the difference between a sale and a missed opportunity.”

Read more at PRweb.

Photo credit: Jivox