by Angela Guess

A recent press release states, “If this year has taught us anything, it’s that digital technologies and hyper-connectivity are bringing user-led innovation to market faster than ever. Successful organizations today are those that best adapt and respond to unceasing change. Against this backdrop, Accenture has released Fjord Trends 2017, its tenth and most provocative annual report examining the most significant emergent digital trends expected to disrupt organizations and society in the year ahead.”

The release goes on, “Three meta themes emerged, challenging long-held norms and assumptions. The rise of the autonomous vehicle, smart homes and digital assistants is creating new ecosystems that threaten the smartphone’s dominance as the main command center of our lives. Storytelling takes new shape through the popularity of live stories and raw, personal content as a refashioned form of broadcast. And the rise of social experience will soon be a consideration for any organization wanting to cut through in a post-truth world.”

Mark Curtis, chief client officer at Fjord, commented, “The year is about making us smarter humans and fostering human potential by creating helpful, meaningful services across an expanded array of digitized environments… Interfaces are becoming faster, smaller and automated, and organizations will need to adapt to the kind of supercharged, responsive and immersive environments now possible. Our tenth annual Trends report aims to provoke, inform and inspire but, above all, to provide actionable insights into designing for the rapidly evolving world of experience.”

Read more at Business Wire.

Photo credit: Accenture