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About the Webinar

Mastering your customer data is on the critical path for any business undertaking the transformation to a data centric approach.  Whether it is to enable effective CRM to enhance day to day operations or leverage in depth customer analytics for strategic planning, understanding your customer data is the foundation of truly understanding and responding to your customer.  The first step in mastering your customer data is to discover and document the existing data landscape.

In this session we will present a case study to uncover the drivers, challenges and benefits of mastering your customer data and detail how a customer data discovery pilot, using erwin modeling can underpin and accelerate this initiative, reduce the associated costs and provide a facility to enable ongoing analysis, stakeholder awareness and mitigate the risks involve in re-engineering your customer data management approach.

About the Speaker

Danny Sandwell

Sr. Director Product Marketing, erwin

With more than 25 years’ experience in the IT industry, Danny has been with erwin for 16 years.  His industry experience includes various roles in data administration, database design, business intelligence, metadata management and application development.  Danny’s roles with erwin include technical presales consulting, business development, product management and business strategy.  Each role has given him a deep insight into a broad range of issues facing organizations as they plan, develop and manage their data architecture and strategic information delivery infrastructure. Danny is responsible for the strategy, messaging, and strategic alliances for erwin Modeling.