by Angela Guess

A recent press release reports, “CaliberMind, a Boulder, Colorado based SaaS company, is pioneering the next generation of B2B Buyer Intelligence software. The company is the first to apply machine learning and human language analysis to build psychographic B2B buyer profiles based on data from many sources. Marketers and sales pros now have valuable insight into the behavior and preferences of their individual prospects they have never had before. CaliberMind is built for midsize and enterprise B2B companies focused on building high-value relationships with their accounts to accelerate sales. An impressive roster of early beta customers includes Citrix, Convercent and ReturnPath. Today the company’s beta product is publicly available.”

The release continues, “The massive shift toward account based marketing and selling requires a deeper level of understanding into what makes prospects tick, and this isn’t found in traditional demographic data such as job title, industry and company size. ‘CaliberMind helps us communicate more effectively in a way that resonates with our 330,000 customers,’ says Justin Zacks, Director of Customer Insights at Citrix. Today, beta customers see 40% lift in conversion on average when they move to more tailored, persona-based marketing communications based on a prospect’s behaviors, motivations and other psychographic data. Sales reps can fine-tune their sales calls, emails and demos based on who they are talking to, and sales cycles have been shortened by 30%.”

Read more at PRWeb.

Photo credit: CaliberMind