by Angela Guess
A new press release reports, “Zyme, the market leader in the rapidly growing discipline of Channel Data Management (CDM), has today shared research findings which suggest that 78% of UK vendors expect the Internet of Things (IoT) to have a significant impact on their ability to gather customer insights data across the supply chain. Many go so far as to say that it will also change the way they think, and operate, as an organisation. Increased demand from consumers for a seamless shopping experience is resulting in the development of a variety of customer-facing IoT applications and two thirds (67%) of those surveyed said that they plan to use these technologies to capture more insight about customer behaviour across the supply chain, in the next 12 months. Vendors are also reviewing how to use IoT to gain improved visibility into every component that impacts the customer experience, from inventory management and stock availability through to lead times for online sales and traceability after point of sale.”
The release goes on, “Despite this movement however, the research entitled ‘The Consumer Technology Digital Intelligence Report’, found that there are concerns about the reality of using IoT technologies to collect such intelligence. UK vendors regarded collecting data (63%), maintaining security of the data (62%), the volume of data generated (60%) and how best to interpret the data collected (59%) as the key issues that need to be addressed in order for IoT to deliver significant improvements in operational efficiency and improved logistics. Nick Andrews, General Manager EMEA & India at Zyme explained: ‘There is understandably some caution in the market about how best to harness IoT which will undoubtedly counter the determination to adapt and benefit from making such process changes. Current systems and data collection methodologies are simply either not providing all the necessary information about customer usage, or cannot be completely trusted to be totally accurate’.”
Read more at RealWire.
Photo credit: Zyme