DAMA Webinar: What Does “Manage Data Assets” Really Mean? from DATAVERSITY

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About the Webinar

For nearly a generation, managers have exhorted their organizations to “manage data as business assets.” But relatively little has happened, perhaps because the logical follow-up question, “what exactly should we do differently?” goes unanswered.

This presentation answers that question. It makes three mutually-reinforcing “prescriptions” and shows how leading companies follow them. Specifically:

Take care of the data: Focus on the data with the greatest market potential and improve by at least an order of magnitude.
Put the data to work. Use them to make data-driven decisions, to enhance existing products and services, and to find and exploit previously-hidden insights (e.g., analytics and big data).
Advance the management system. Today’s organizations can only be described as “unfit for data.” Getting the right people in the right jobs and having all who touch data contribute is essential.

About the Speaker

Thomas C. Redman, Ph. D.

Founder and President, Data Quality Solutions

Tom Redman, the “Data Doc,” helps companies, including many of the Fortune 100, improve data quality. Those that follow his innovative approaches enjoy the many benefits of far-better data, including far lower cost. His recent article, “Data’s Credibility Problem,” (Harvard Business Review, December 2013) showcases what’s possible. Tom’s Data Driven, (Harvard Business Press, 2008) is the guiding light for companies seeking to build their futures in data. Tom started his career at Bell Labs, where he led the Data Quality Lab. He has a Ph.D. is in Statistics and two patents.