by Angela Guess
David Howell recently wrote in TechRadar, “Using artificial intelligence (AI) in your business may not be something that is on your agenda, but the chances are you may have already begun to use AI without even knowing it. The Airbnb application for instances uses Aerosolve to deliver its dynamic pricing feature. Amazon’s Machine Learning – part of its AWS cloud services – allows businesses to analyse massive datasets to reveal patterns and also train its algorithm. And Google’s Translate API uses machine learning to deliver much more accurate translations, as it assesses how words relate to each other. In a report into the possible impact of machine learning, Simon Raik-Allen, MYOB’s Chief Technology Officer, said: ‘As machines get smarter, there will be a time when someone creates a machine that can learn. We are not there yet, but a lot of progress is being made’.”
Howell goes on, “Certain areas of your business will feel the impact of AI first – whenever data needs to be analysed, AI is the perfect vehicle to achieve this. With companies collecting masses of information thanks mostly to social media, making sense of this information and finding value is perfect for an AI. Salesforce predicts that nearly 60% of business’ sales teams will increase their use of sales analytics this year. Developed in partnership with digital commerce technology agency and software solutions provider Fluid and powered by IBM’s Watson cognitive computing technology, The North Face shopping experience harnesses Fluid’s Expert Personal Shopper (XPS) software to create a more engaging, personalised and relevant shopping experience.”
photo credit: Flickr/ A Health Blog