by Angela Guess
Daniel Fallmann recently wrote in IT Pro Portal, “Big Data is no longer just a marketing department slogan, and is increasingly becoming a more vital and integral part of current IT strategies. No wonder, because the pioneering technology helps companies to link scattered corporate data and information and to use it intelligently and profitably. The increasing inter-connectedness of things makes big data even more significant: it sets up the conditions for the development of entirely new business ideas. Here we’ve put together for you a summary of the most important trends that will dominate the market in 2016.”
One of those trends, according to Fallmann, is that “Business models are changing. The so-called digital transformation, which is being fueled among other things by big data and by increasing competition, requires businesses not only to optimise their business processes through digitisation, but are also the impetus for developing new business models. Hagleitner, a mid-sized manufacturer of sanitation equipment, didn’t throw in the towel in the face of ever-cheaper competitors. Instead, it transformed its products into intelligent devices by creating soap dispensers with integrated sensors – under the banner of buzzwords like Internet of Things (IoT) or industry 4.0. This provides two distinct advantages. Firstly, process optimisation – the Salzburg company is always informed about the current levels and can provide its customers needs-based and automated replenishment.”
photo credit: Flickr/ JD Hancock