According to a recent press release, “Datorama, a global technology company, today announced the launch of Data Canvas, a suite of new data visualization capabilities within its Marketing Intelligence platform. Datorama Data Canvas leverages the power of artificial intelligence (AI) in a brand new way — to help marketers create expert-designed dashboards to tell compelling, […]
Datorama Introduces LiteConnect for AI-powered Marketing Data Visualization and Insights
by Angela Guess According to a recent press release, “Datorama, a leading global technology company, has announced the launch of a complementary solution within its marketing intelligence platform. LiteConnect is an all-new, patent-pending capability that leverages artificial intelligence (AI) to provide marketers with a simple way to automatically transform any spreadsheet or data file into […]
Datorama Launches SmartLenses, Instant Dashboards for Marketing Performance Optimization
by Angela Guess A new press release reports, “Datorama, a global marketing intelligence company, today announced the launch of Datorama SmartLenses. Leveraging Datorama’s AI-powered Marketing Intelligence platform and extensive marketing domain expertise from working with thousands of brands, agencies and publishers, SmartLenses provide marketers with one-click dashboards for their popular marketing data sources to optimize […]
Datorama Genius Introduces AI-powered Insights to Make Marketers Smarter Across All Their Data
by Angela Guess A new press release states, “Datorama, a global marketing intelligence company, today announced the launch of Datorama Genius. This is the first artificial intelligence (AI) capability designed to help marketers automate insights across all their marketing data, and move from reliance upon dashboards and reporting to acting on tangible optimization paths that […]
Datorama Now Elevates Insights Through Voice-Driven Marketing Analytics
by Angela Guess A recent press release reports, “Datorama, a leading global marketing analytics company, today announced that its marketing analytics platform has integrated with Amazon Alexa to provide today’s business professionals with an all-new capability: to interact with their data by simply using their voice. Called ’Ask Datorama Anything’, this new functionality allows marketers […]
Datorama and LiveRamp Partner to Provide Powerful, People-Based Marketing Analytics
by Angela Guess A new release out of the company reports, “Datorama, a global marketing analytics innovator, today announced it has established a formal partner relationship with LiveRamp™, an Acxiom® company and leading provider of omnichannel identity resolution. LiveRamp’s IdentityLink platform unifies siloed data across offline and digital channels to power an omnichannel view of […]