by Angela Guess

A recent press release states, “RedPoint Global, a leading provider of data management and customer engagement technology, today announced the extension of the RedPoint Customer Data Platform™ with new master data management (MDM) capabilities. In a world where data management has often been limited to IT and data quality experts, RedPoint MDM expands data stewardship to sales, marketing, customer service and other business functions. This enables users who have the greatest customer insight to refine and improve data that is key to consistently engaging with customers across all touchpoints and in real time.”

The release goes on, “Unlike legacy Enterprise Information Management (EIM) alternatives for MDM, RedPoint MDM is agile and easy to deploy. It empowers businesses to create the most accurate and comprehensive data profiles, including streaming digital behavior and IoM (Internet of Me) data, to drive the highest quality interactions with customers. It features a browser-based user interface to give data stewards and business users access to dynamically updated master data throughout its entire lifecycle, maintaining accuracy as changes happen.”

Dale Renner, CEO of RedPoint Global, noted, “Businesses today aim for superior data quality to optimize customer engagement, and our new MDM capabilities enable users who have the best customer knowledge with the ability to correct and update customer information on the spot… Ensuring a holistic view of a customer not only strengthens the relationship that businesses work so hard to build, but also provides the basis for highly personalized interactions. As organizations gather more data about their customers, our MDM capabilities give them the means to efficiently keep that data accurate throughout the entire enterprise.”

Read more at Marketwired.

Photo credit: RedPoint