by Angela Guess

A recent press release reports, “Protagonist, the Narrative Analytics company, today announced newly expanded capabilities for understanding and engaging with audiences, leveraging deeply held beliefs and communications across all forms of media. The new marketing and communications offerings add data-driven messaging, channel strategy development and brand signature tracking to the Protagonist Platform. Protagonist’s intellectual property, initially designed to serve the White House and National Security Council, is now available for use by corporate marketers. Protagonist identifies, measures, and provides strategies for taking control of narratives — the deeply held beliefs that drive human behavior — which are essential to customer engagement. Artificial intelligence via the Protagonist platform enables marketers to gather, analyze, and utilize millions of data points to create messages that resonate with customers, delivering empathy at scale. This was previously impossible without the power of Narrative Analytics.”

The release goes on, “Protagonist’s full suite of solutions provides end-to-end support for understanding and influencing complex audiences. These solutions help organizations in B2B, B2C, nonprofits and government agencies crystalize competitive positioning, refine messaging, develop customer personas, ideate campaigns for maximum results, and more. ‘Highly resonant, customer communication is what drives results today,’ said Protagonist CEO and founder, Doug Randall. ‘Through AI, we can not only access and analyze valuable customer beliefs, we can deliver empathy at scale to develop content, communications, and products that connect deeply with customers. Better engagement equates to better results for marketers driving company growth’.”

Read more at Marketwired.

Photo credit: Protagonist