by Angela Guess

A recent press release reports, “GoodData®, whose platform helps businesses unleash the value of data assets, is taking a leading role in helping organizations provide data-driven insights and automation at the point of work through Smart Business Applications, according to a new report by Nucleus Research. ‘By embedding analytics in an application,’ the report states, ‘users will have the correct information put into context for them to access automatically. […] A key differentiator for GoodData’s platform is that it provides a closed loop system integrating data to insight to action’.”

The release goes on, “GoodData CEO Roman Stanek sees this integration as a key advantage in making native business applications smarter. ‘We don’t want people to know that they are using analytics per se; it’s a part of their daily workflow. By building analytics and machine learning into the apps they already use, we not only offer data-driven insights where they’re needed — at the point of work — we can also automate repetitive, low-level decisions, freeing users to focus on more complex problems.’”

It continues, “GoodData sees particularly strong potential for Smart Business Applications in the financial services, retail, healthcare, and accounting industries. ‘But really, the applications are limitless,’ notes Stanek. ‘By offering insights at the point of work and automating routine decisions, Smart Business Applications enable any organization in any industry to leverage the power of data in streamlining processes, improving business decisions, and accelerating action’.”

Read more at Globe Newswire.

Photo credit: GoodData