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About the Webinar
In many organizations and functional areas, data has pulled even with money in terms of what makes the proverbial world go round. As businesses struggle to cope with the 21st century’s newfound data flood, it is more important than ever before to prioritize data as an asset that directly supports business imperatives. However, while organizations across most industries make some attempt to address data opportunities (e.g. Big Data) and data challenges (e.g. Data Quality), the results of these efforts frequently fall far below expectations. At the root of many of these failures is poor organizational Data Management—which fortunately is a remediable problem.
This webinar will cover three lessons, each illustrated with examples, that will help you establish realistic goals and benchmarks for Data Management processes and communicate their value to both internal and external decision-makers:
- How organizational thinking must change to include value-added Data Management practices
- The importance of walking before you run with data-focused initiatives
- Prioritizing specification and Data Governance over “silver bullet” analytical tools
- Discuss foundational data-centric concepts based on “The DAMA Guide to the Data Management Body of Knowledge” (DAMA DMBOK)
About the Speaker
Peter Aiken is acknowledged to be a top Data Management (DM) authority. As a practicing data consultant, author, and researcher, he has been actively performing and studying DM for more than 30 years. His expertise has been sought by some of the world’s most important organizations and his achievements have been recognized internationally. He has held leadership positions and consulted with more than 75 organizations in 21 countries across numerous industries, including defense, banking, healthcare, telecommunications, and manufacturing. He is a sought-after keynote speaker and author of multiple publications, including his latest, “The Case for the Chief Data Officer” and “Monetizing Data Management.” Peter is the Founding Director of Data Blueprint, a consulting firm that helps organizations leverage data for competitive advantage and operational efficiencies. He is also Associate Professor of Information Systems at Virginia Commonwealth University (VCU) and past President of the International Data Management Association (DAMA-I).
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