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About the Webinar

Much like project team management and home improvement, Data Governance sounds a lot simpler than it actually is. In a nutshell, Data Governance is the process by which an organization delegates responsibility and exercises control over mission-critical data assets. In practice, though, Data Governance directs how all other Data Management functions are performed, meaning that much of your Data Management strategy’s capacity to function at all depends on your effectiveness in governing its implementation. Understanding these aspects of governance is necessary to eliminate the ambiguity that often surrounds effective Data Management and stewardship programs, since the goal of governance is to manage the data that supports organizational strategy.

This webinar will:

• Illustrate what Data Governance functions are required for effective Data Management, how they fit with other Data Management disciplines, and why Data Governance can be tricky for many organizations
• Help you develop a detailed vocabulary and set of narratives to facilitate understanding of your business objectives and imperatives that demand governance
• Provide direction for selling Data Governance to organizational manage ment as a specifically motivated initiative
• Discuss foundational Data Governance concepts based on “The DAMA Guide to the Data Management Body of Knowledge” (DAMA DMBOK)

About the Speaker

Peter Aiken is acknowledged to be a top Data Management (DM) authority. As a practicing data consultant, author, and researcher, he has been actively performing and studying DM for more than 30 years. His expertise has been sought by some of the world’s most important organizations and his achievements have been recognized internationally. He has held leadership positions and consulted with more than 75 organizations in 21 countries across numerous industries, including defense, banking, healthcare, telecommunications, and manufacturing. He is a sought-after keynote speaker and author of multiple publications, including his latest, “The Case for the Chief Data Officer” and “Monetizing Data Management.” Peter is the Founding Director of Data Blueprint, a consulting firm that helps organizations leverage data for competitive advantage and operational efficiencies. He is also Associate Professor of Information Systems at Virginia Commonwealth University (VCU) and past President of the International Data Management Association (DAMA-I).

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