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About the Webinar
Business analytics can provide a major stimulus for transformational change. Yet neuroscience and psychology show us that people are typically not “wired” to engage with facts. Analytics leaders seeking to develop a data-driven culture must take positive steps to engage with emotions. What can we do to overcome these psychological resistance factors?
Key Challenges
- Humans are “wired” with multiple mechanisms that inhibit their ability to engage with facts.
- People’s initial responses tend to be emotional rather than rational.
- Being presented with evidence that contradicts existing beliefs and values can mean that positions become more entrenched, even when there is benefit to be derived from change.
- Business benefits are mostly presented as benefits to the business only, rather than considering their effect on the beliefs and motivations of individuals.
Why to attend this webinar?
Information and Analytics leaders should attend this webinar to learn how to:
- Connect emotionally with stakeholders, engage with both collective and personal benefits to increase engagement and ensure that there is both organizational and personal buy-in to decisions.
- Avoid the psychological responses that inhibit engagement with data by communicating analytics outputs in ways that take such reactions into account.
- Apply critical thinking when presenting analytics results, to overcome logical fallacies and decision biases.
About the Speaker
Alan D. Duncan is Research Director for Gartner’s Analytics and Business Intelligence research team. An evangelist for information and analytics as enablers of better business outcomes. He has over 23 years of international business experience, working with blue-chip companies in a range of industry sectors and was Formerly Director of Data Governance at the University of New South Wales (UNSW). Originally from Aberdeen in Scotland, Alan has worked extensively across the UK and Europe, the Middle East and Australasia. A popular and though-provoking speaker and tutor on the international conference circuit, he has been recognized by Information-Management.com as “one of the top 12 Data Governance gurus you should be following on Twitter.”
Major areas of interest include: the business value of data and analytics solutions; managing information as an asset; business intelligence competency centres (BICCs), analytic centres of excellence and data governance competency frameworks; and driving a culture of evidence-based decision making and information-enabled organizational change.
Prior conference appearances include:
- Chair for the 2014 Data Quality Asia Pacific Congress.
- Best-practice Data Warehousing and Business Intelligence in London.
- Analytic Customer Relationship Management for Telcoms, in Madrid.
- Next-generation Analytics in Boston.
- Information Asset Management master class in Sydney.
- Data Management and Information Quality master class in Singapore.
- Impacts of Policy & Regulatory Requirements on Information Management in Canberra.
- Enterprise-class Data Warehouse Appliances & Analytics in Singapore.
- Essentials for Data Governance in Melbourne.
This webinar is brought to you in partnership with:
