by Angela Guess
The Forbes Technology Council recently wrote, “Machine learning isn’t just for high-tech companies anymore. These days, any business can leverage machine learning for sales, marketing and to drive engagement. Here, six technology executives from Forbes Technology Council offer their thoughts on how even non-tech companies can start leveraging machine learning in the next few years.”
Erik Gustavson of Bitium suggests using machine learning “For Sales And Marketing Funnel Analysis. Companies will use machine learning for sales and marketing funnel analysis, since even non-tech companies generate a lot of data from sales and marketing. Instead of letting that data lie idle, it can be used to improve the routing and handling of customer interactions to improve the efficacy of sales and marketing teams.” Dimitri Roche of Loop & Tie recommends machine learning “Through Friendlier 3rd Party Services. Companies will be using services at a higher layer that they barely know use machine learning. The Google Vision API is an example of this, as a simple POST will return sophisticated image analysis. How does it work? The company won’t care.”
Venkat Rangan of Clari Inc. says to use machine learning “To Achieve Greater Efficiencies. Non-tech companies are already leveraging the power of data science and machine learning, but this will only increase as groups such as Sales and Marketing deploy AI-driven solutions in their business functions. For example, with regard to increasing sales productivity, sales forecast accuracy or territory planning, every company can use machine learning to achieve greater efficiencies.”
Photo credit: Flickr/ interestedbystandr